Kallos x Champions – Strength, Authenticity, and Inspiration

At first glance, beauty and sport might seem worlds apart, but there is something that unites them: authenticity, strength, and staying true to oneself. The latest collaboration from Kallos Cosmetics showcases exactly this connection, as three outstanding athletes – Olympic champion Viviana Márton, world champion Luana Márton, and jiu-jitsu world and European champion Tamara Tőrös – have joined the brand’s mission.

Sport and Femininity – Beyond Stereotypes

What unites Viviana, Luana, and Tamara is that they have all achieved global success in sports traditionally not dominated by women. In the tough, male-associated worlds of taekwondo and jiu-jitsu, they have proven that female strength is not only present but also capable of conquering the very highest peaks.

“We often hear that combat sports are not for women, but for us, it’s the most natural environment. We can be both athletes and women – our true strength lies in our authenticity,” says Viviana Márton, who, after her Olympic gold in Paris, was also named the world’s best female taekwondo athlete.

A Collaboration that Sets an Example

For Kallos Cosmetics, authenticity is a core value: the brand speaks to every woman, whether she is a mother, a career-builder, or an athlete. That’s why it is such an honor that Viviana, Luana, and Tamara have become partners of the brand, authentically sharing the message: dare to be yourself, follow your dreams, and fight with perseverance.

In Luana Márton’s words: “Perseverance, the will to fight, and embracing who we are – these are the values that carry us forward, and the ones we want to share with others.”

As Tamara Tőrös adds: “Success isn’t always what you imagine. It’s messy. It’s hard. But if you persist, hard work eventually pays off.”

And as Zsolt Kovács, Managing Director of Kallos Cosmetics, highlights:

“For Kallos Cosmetics, authenticity is one of the most important values: we see every woman – whether she is a mother, a career-builder, or an athlete. The stories of Viviana, Luana, and Tamara from the world of sport show that authentic, strong, and inspiring women are everywhere. We are proud that they have chosen us as their haircare brand, and that together, they strengthen the international community of millions who trust Kallos Cosmetics.”

A Photoshoot that Spoke Volumes

The collaboration came to life not only in words but also in images. The joint photoshoot was filled with great energy, and the pictures perfectly convey what the athletes’ stories also tell: strength, femininity, and authenticity. It wasn’t about poses, but about the natural energy that carried these three women to the top – and now makes them part of the Kallos community.

Shared Values

The mission of Kallos has always been to provide professional, affordable beauty solutions that are accessible to every woman. With this collaboration, that message now takes on a new dimension: beauty and strength walk hand in hand.