Hair Types and Hair Problems Among Hungarian Women – Insights from the Beauty Expo
How Well Do We Know Our Own Hair?
Are we truly aware of our hair type and scalp condition? What do we actually notice in our everyday lives – and how much do we really care for it?
These are the questions we brought with us to the weekend’s Beauty Expo, where 1,300 visitors completed our hair care questionnaire at our booth. The responses revealed more than just numbers – they outlined trends, recurring patterns, and common hair problems. We've selected some of these findings to reflect on together: where do we stand when it comes to hair care awareness?
Oily Scalp – The Most Common Scalp Type
One of the first questions in the survey asked respondents to describe the condition of their scalp. The most frequently mentioned response – 43% – was oily scalp. This means that for these individuals, oiliness becomes visible within a day or two, often leading to frequent and sometimes forced hair washing.
Breakdown of scalp types:
- Normal scalp: 38.1%
- Dry scalp: 17.9%
- Sensitive scalp: 9.2%
This distribution highlights the crucial role scalp type plays in shaping hair care routines – and yet it’s a topic we seldom discuss. However, a healthy scalp is one of the most important foundations for healthy hair.
Most Hair Strands Are Fine – What Does That Mean for Hair Care?
Hair strand thickness also says a lot about the kind of care required. The largest portion of respondents, 43.3%, described their hair as fine, followed by 35.2% with medium (or “normal”) thickness, and 23.7% with thick strands.
Fine hair is more sensitive to heat, chemical treatments, and mechanical stress – making it more prone to damage, less likely to retain volume, and requiring different types of products compared to thicker hair.
Greasy Hair – The Most Common Hair Concern
We also asked about the most typical hair or scalp issue experienced. One response clearly stood out: fast-greasing hair was identified as the main concern by 46.3% of participants.
Other common problems included:
- Split ends and frizz: 29.9%
- Easily tangled hair: 26.7%
- Dandruff and itchy scalp: 24.7%
- Hair loss: 21.1%
- No major issues: only 7.9%
These results show that the majority of people struggle with some regular or recurring hair problem – making hair care not just a matter of appearance, but an essential part of daily comfort and well-being.
How Can a Hair Care Brand Help?
This data is not only interesting – it serves as a compass for us. It helps us understand what our customers truly need and what hair concerns require real, effective solutions.
A well-designed hair care product line doesn't focus on just one type, but responds to the complexity reflected in the answers:
- oily roots,
- dry ends,
- sensitive scalps,
- easily tangled hair.
These characteristics often coexist within a single hairstyle.
That’s why we believe hair care should go beyond general advice. It should be about personalized solutions, informed choices, and building a flexible hair care routine.
Because our hair is just as unique as we are.
