Marketplace: A Gateway to Export for the Hungarian Beauty Industry – Summary of the Beauty Beyond Borders Event

On June 17, 2025, we held the Beauty Beyond Borders professional forum at one of Budapest’s most unique venues, the Vakvarjú Boathouse. The event focused on the role of digital marketplaces—as new, strategic opportunities for Hungarian beauty brands to expand in export markets.

Practice, Connections, Opportunities

The forum was organized by KOZMOSZ and Kallos Cosmetics, with the goal of providing real knowledge and networking capital to support Hungarian cosmetic brands in their global growth. Participants not only heard inspiring presentations but were also offered concrete opportunities for future collaborations.

Digital Marketplaces as New Sales Ecosystems

The showcased examples—Amazon, eMAG, and OTP Fizz—demonstrated that a marketplace is now much more than a sales channel. It is a complete ecosystem integrating marketing, logistics, customer service, and financial tools to support brands. Digital presence is no longer optional—it is a competitive requirement.

First-hand Practical Insights

One of the most valuable parts of the event was the roundtable discussion with marketplace partners, covering key questions such as:

• How can a new brand enter and gain quick validation?
• What logistics and marketing tools are available?
• How to develop an effective review strategy?
• What costs should be expected, and how can brand protection be managed?

Beauty Beyond Borders Continues

This event was not a one-time occasion. Beauty Beyond Borders is an ongoing series that offers continued opportunities for learning, networking, and collaboration. Based on participant feedback, it's clear: Hungarian brands are open to digital export opportunities—and seek practical support.

“There are two types of companies: those already on marketplaces and those that will be.”

This idea echoed throughout the event and perfectly captures the current industry trend. Digital marketplaces are no longer alternatives—they are foundational export strategies. Platforms like Amazon, eMAG, and OTP Fizz are not just tools—they are trend-driven, dynamic, and scalable sales ecosystems.

Join the KOZMOSZ Community

If you want to play an active role in shaping the future of the Hungarian beauty industry, and take part in upcoming professional events, training sessions, export programs, or market collaborations—join the KOZMOSZ community.